Search Engine Optimization (SEO) is a combination of marketing and technological efforts aimed at increasing a website visibility in organic (non-paid) search engine results. SEO includes technical as well as creative components directed at driving traffic to a website and improving its rankings in search results.
Our approach to the SEO is based on the premise that any successful web marketing has four essential components:
SEO is only responsible for the first component. If your website is not found on the Internet, then no matter its appeal, usability and saleability – no one ever see it.
If your website is easy to find, it does not mean that it is effective. If it lacks appeal, your potential clients who visit your website will close the web browser as soon as they open it.
If your potential client does not leave your website right away and even wants to contact you or purchase from you, but finds it difficult to do (usability issue), that client will leave the website too.
Lastly, even if your website has high visibility, wonderful appeal, and well-designed usability, your products or services may not sell if they are lacking demand. While your products or services are on you – the business owner, we will address the first three components: visibility, appeal, and usability; we will also help presenting your products or services in the most favorable way.
We provide comprehensive solution to all aspects of the search engine optimization and marketing: from solid initial copywriting, to onsite HTML optimization, search engine submission, directory submission, tracking website performance, amending its contents, to various offsite activities including promotion via social media.